2002 Vic Award

23 March 2002 Melbourne

Jonathan ZufiJonathan Zufi

On Saturday March 23 the Minister for ICT, the Hon Marsha Thomson MP, presented the 2002 Victorian Pearcey Award to Jonathan Zufi, Founder and Director of UDU World Pty Ltd, a software company selling products into Australia, the United States and South Africa.

The award is given annually to a person early in his or her IT career who has demonstrated innovative and pioneering achievement and contribution to research and development.

Jonathan Zufi

Jonathan Zufi was acknowledged as a young achiever with an adventurous spirit who has taken risks to get his company off the ground. He was described by Chairman of the selection panel, Rick Harvey, as "pioneering, visionary and successful".

Jonathan's nominees describe him as a very spirited person who is articulate and passionate about IT software built in Australia, making him someone who would proudly promote the ideals of the Pearcey Foundation.

Dr. Trevor Pearcey led the project team in Australia between 1947 and 1949 that built the fourth operational computer ever constructed, CSIRAC. Dr Pearcey died on January 27th 1998 and the Foundation was established in his memory to honour Australia's significant contribution to the world's IT industry. The Pearcey Foundation initiated an awards program to promote and recognise IT excellence by Australians.

The 2002 Victorian Pearcey Award presentation was hosted by the Victorian branch of the Australian Computer Society during its annual conference dinner at Lorne, where conference delegates were on hand to congratulate their colleague. Jonathan Zufi on his outstanding achievements.

Jonathan Zufi's Acceptance Speech

The Honourable Marsha Thompson MP, Minister for ICT, The Honourable Kelvin Thompson MP, Shadow Minister for the Environment, Mr Richard Hogg, National ACS President, Peter Hill and Vicki Adamson, Conference chair and co-chair, Ian Dennis, President of the Pearcey Foundation, distinguished Ladies and Gentleman.

It is an extraordinary privilege for me to accept this most prestigious award. I am overwhelmed that I have been selected for this honour, and I am deeply humbled to be in the presence of such a distinguished assemblage of my peers.

To be linked in any way with the legacy of Dr. Trevor Pearcey is, indeed, a singular honour, as it is to be associated with the Australian Computer Society and it's members.

As we all sit here this evening, we should all be grateful that the famous prophecy of IBM Chairman Thomas Watson did not come true, and rather that the insights of the Pearcey Foundation prevailed, namely to actively promote a fresh, innovative and pioneering spirit in the IT Profession.

Mr Watson was once quoted as saying that, at most, there might be a world market for perhaps a total of five computers. The great irony is that one of those computers was already in Melbourne, built between 1947 and 1949 by a team headed by Dr Pearcey himself.

Mr Watson could never predict that his room size computers would one day be reduced to notebook, and computers would be as common as the telephone.

Mr Watson would also never have been able to predict that the emerging world of sophisticated digital technology would eventually allow us, in Australia, to honour such outstanding IT figures such as Peter Jones, Trevor Robinson, George Kepper, Tony Bensen, Michael Kolling, Michael Gazzard, Clinton Paddison, Anna Carosa, Derek Renouf and Rick Harvey, all past Pearcey medallists and winners, for their enormous contributions to the development and growth of the IT Profession.

I am enormously fortunate to be able to join a group of such enthusiastic and excited individuals who are helping to shape the Australian IT landscape, and it's a privilege to be able to participate in a forum with the CIOs, CTOs and computer professionals of such a broad reach of the Australian Business community.

My company UDU World is about three and half years old, and we're actively marketing and selling our products into the Australia, New Zealand, South Africa and the United States. Our core technology, Active Inbox, is supported by a team of 16 people, and was conceived, developed and most importantly, commercialised here in Melbourne.

Recently we sold one of our remote access financial products to the Tourist Bureau of Aruba, there was a lot of excitement in the office - suddenly everyone from the financial controller through to QA were putting their hand up to assist with an onsite install. Being able to beat a large contingent of U.S. competitors with our solution was extremely gratifying, and it's with this small anecdote that I echo the words of Fergus O'Brien this past Friday morning - taking on the big guys isn't nonsense, and on the world stage, there is no need for the Australian IT industry to apologize to anyone.

I would like to thank the Honourable Minister Marsha Thompson for presenting me with this award, and I would like to thank the Pearcey foundation for selecting me to represent the pillars of innovation and achievement here in Victoria. I would also like to thank Expert IS, and the Pearcey Award sponsors, Multimedia Victoria, The Victorian branch of the Australian Computer Society and Oracle, for hosting my wife and I here in Lorne. Thank you so very much.



  • Multimedia Victoria - State Government of Victoria (Now DSDBI)